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metrobrokersTV

Colorado-based Metro Brokers Real Estate, Inc. announces another industry first with a leading edge technical application by contracting with IPTVBoyz for a social media portal using a online video-centric blog. The web-based application moves Metro Brokers into the digital-based PR age through the use of the ever expanding internet based video and blog syndication

June 10, 2008 - Denver, CO. - Two major shifts in the communications world inspired Metro Brokers to take a technology leadership position for their corporate communications. The first product is video. The use of video is still in its infancy, however, video will account for 80 percent of all web traffic by 2010, up from 30 percent today according to industry sources.  The availability of broadband internet access worldwide and the high percentage of end users with multi-media devices, such as the iPhone®, has allowed video to explode in popularity and use. The sensory richness of video makes video communication the new standard in the web society. 

The second communications vehicle is blogging. Blogs, short for weblogs, are a newer type of communication platform with 24/7 availability and excellent search engine placement.  Many real estate companies have been slow to recognize blogs as a powerful communications portal.  Once thought to be the fringe voice, blogs are now a staple of the new emerging media and traditional media houses.   Metro Brokers Real Estate announced that it would be the first large real estate brokerage to use video and blogs as a pivotal communications technology offering.

Metro Brokers use of a Vlog a industry first

As of today, the world internet community can access http://www.MetroBrokersTV.com and view a number of company video categories ranging from their current TV commercials, rich education media, association member leadership interviews, new broker interviews, charity involvement, top producer interviews and breaking company news and announcements.  The benefit to the company members is constant communication through RSS. A blog allows the use of real simple syndication (RSS), which is permission based communication tool that sends all new video blog posts to company subscribers.

"Metro Brokers has based its long term strategy on being the number one real estate technology company and MetroBrokersTV by IPTVBoyz  will definitely set Metro Brokers apart from all  real estate companies," said Maurice (Moe) Giroux, President of Metro Brokers Real Estate. "Our attention to industry trends outside of real estate have indicated that the use of Vlogs (video and blog) is not a trend but a new standard." 

"Our Video Blog application makes it possible for a company to run their own Internet Protocol Television station (IPTV) without the extensive cost of setting up a full blown production studio and crew," said Dirk Freeman, Production Director of IPTVBoyz.  "We also realize that video, not found on the net,  is just useless digital bits and our video syndication and blog aggregation partners make it possible for every piece of video to be found through Search."

Metro Brokers and IPTVBoyz  is the new standard for web 2.0 PR

Metro Brokers is now able to provide to consumers, brokers and industry vendors a transparent and realistic view of their company, people and vision 24/7. Many fortune 500 companies already realize that video is not a cost, but it's a company asset.  The return on investment on video and text pushed to the web has longevity and reach unparalleled to other media sources.  Traditional PR resulted in bylines, quotes and interviews that ended up in the recycle bin. A company armed with video-based blogging has unlimited access to be indexed and found on the web when an inquiring person searches a phrase or subject.   

In addition, the high quality standard of video production and fast turnaround time is a benchmark feature for IPTVBoyz.  Poor quality or amateurish video, audio and production are a huge detriments to a companies image. One of the largest changes within online video spectrum is the increasing production quality and the advent of HD. 

About Metro Brokers Real Estate

Metro Brokers Real Estate, Inc. is an association of independent real estate brokers who specialize in Colorado residential, commercial and investment properties. Metro Broker's 80 office network of 2,000 highly experienced real estate professionals have been helping buyers and sellers make the most of their real estate transactions since 1976 with 32 years of caring, professional service. Unlike most other real estate companies, Metro Brokers, Inc. is actually owned and controlled by its brokers. For more information please visit http://www.MetroBrokersTV.com

About IPTVBoyz

IPTVBoyz is a privately funded media company based in Denver, Colorado, The member partners are able to provide this new synergistic PR tool through combined experience of over 100 years in video production, TV broadcast, Search Engine Optimization, streaming technologies and internet video player technologies. IPTVBoyz  was formed to help small to mid level businesses compete against the large national brands. The company's mission is to ensure that each business has the tools, content and features to position themselves with premiere search placement in their respective business genres. For more information, please visit www.IPTVBoyz.com

Dirk Freeman of IPTVBoyz, 1-303-800-1006, Dirk@IPTVBoyz.com

 

 

 
Posted in Real Estate news.
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Hi, I am Mark Eibner, co-founder of IPTVBoyz and part-time talent for BrokerIPTV. BrokerIPTV has been selected as the exclusive video provider for BloodHoundBlog, Unchained Event, being held in Phoenix, May 18, 19 and 20th. This Realtor 2.0, web 2.0 conference is being sponsored by Zillow. What kind of things can you expect out of this years conference, blogging, SEO, Video, internet strategies and of course some pretty hot debates between traditionalists and WEB 2.0 brokers. So tune in daily to BrokerIPTV for daily video blogs, live streams of the event and complete interviews with some top and sharpest web 2.0 brokers in the real estate business. Looking forward to seeing you at this real estate social media event, Thank You.

 
Posted in Real Estate Industry.
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Despite a slowdown in the nation's economy, Colorado officials are expecting some growth in the next few years.

"Colorado's economy is still doing better than most of the country, but the national economic downturn is expected to creep into our state later this year," said Todd Saliman, director of Gov. Bill Ritter's Office of State Planning and Budgeting.

"However, we believe that the state's position with respect to the energy sector, in particular, will allow for Colorado to weather any impending storm much better than most states," he said.

Thursday, the office released its quarterly economic and revenue forecast for the next five years.

The report showed that employment increased by 2 percent in 2007, with a net increase of 45,500 new jobs. The forecast calls for 1.4 percent job growth in 2008 and 1.8 percent in 2009.

Unemployment dropped in Colorado to 3.8 percent in 2007 - that's the lowest since 2000. The unemployment rate is expected to rise to 4.6 percent in 2008 but drop to 4.3 percent in 2009.

Wage and salary income rose 6 percent in 2007, indicating a relatively strong labor market, growth in the labor force and inflation. The forecast is that wage and salary income will increase 5.5 percent in 2008 and 5.6 percent in 2008.

Evan Dreyer, spokesman for Ritter, said that the governor's office will look at two key figures in the coming years: the unemployment rate and housing starts.

"The unemployment rate has been inching up slowly since December," he said, noting that it rose to 4.2 percent in January. "We ended 2007 with a near- record low. For the year, we were well below the national average (4.6 percent).

An energy boom in the state created jobs in the oil and gas industry, as well as in alternative fuels and technology.

The other indicator that Ritter's office is monitoring is housing starts. "The foreclosure issue that we will continue to watch," Dreyer said.

By Tillie Fong, Rocky Mountain News

Originally published 01:06 a.m., March 21, 2008
Updated 01:06 a.m., March 21, 2008

 
Posted in Denver Market Conditions.
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Denver Real Estate Statistics for Multi Million Dollar Homes Sales in the Denver Metro Area are keeping pace and contrary to the doom and gloom crowd, people are still really buying homes!

Well, in case you have not studied the markets for the last 10,000 years. The secret elite at the top, make most their cash by crashing and rebuilding markets or whole countries for that matter. In other words, there is not a whole lot of money to be made unless you make dramatic market swings, and of course, they have that inside information too. In the world of financial markets, by the time most people read the news, it's already too late. And those who read too much of the news are brain washed by the constant CNN or FOX sheeple speak. They get so paralyzed with FEAR, that by the time they read the good news about everything being all rosy, they have missed the boat again.

 

Metro Denver homes sales in the multi-million dollar range...that is over 2M, have held steady as she goes over 2007 and look to be on track for holding or improving in 2008. The below Denver homes sales statistics were gathered from the Denver Metrolist or MLS. The were all homes and or Condo townhouse that were listed and sold within the last five quarters. Under Contracts were used for second quarter projections in 2008.

You can see that metro Denver market conditions in high-end range of homes is hanging at the 2.8M - price tag. There was a slight dip in the forth quarter of 2007 to 2.45M, however, current under contracts show a list price of 2.9M . Also, you will note the condo sales in the first quarter of 2008 are hanging at 2.8M.

The total number of multi-million dollar total real estate transactions rises and falls per quarter and is expected as seasonal trend. The number of total transactions including homes and condos is UP for the first quarter of 2008. Using the under contract properties for 2008 of 17 units already, seems to be in line to match last year's second quarter total amount of 56.

 

 

Metro Denver Multi Million Dollar Home Sales 2007 and 2008

 

1st Qtr 2007 22

MLS # Sold Date Sold Price City
394758 11-Jan-07 3,100,000 CHERRY HILLS VILLAGE
394360 26-Jan-07 2,470,000 CASTLE ROCK
452423 6-Feb-07 2,750,000 CASTLE ROCK
331745 9-Feb-07 3,100,000 CASTLE ROCK
242695 16-Feb-07 2,600,000 CASTLE ROCK
435397 20-Feb-07 4,000,000 BOULDER
403938 20-Feb-07 2,100,000 CASTLE ROCK
425888 22-Feb-07 5,820,000 CHERRY HILLS VILLAGE
362554 27-Feb-07 2,498,880 CASTLE ROCK
419527 27-Feb-07 2,750,000 DENVER
274766 28-Feb-07 3,050,000 CASTLE ROCK
359121 9-Mar-07 2,250,000 CASTLE ROCK
459328 12-Mar-07 2,900,000 CHERRY HILLS VILLAGE
404128 12-Mar-07 4,500,000 CHERRY HILLS VILLAGE
443448 13-Mar-07 2,695,000 CHERRY HILLS VILLAGE
394517 14-Mar-07 3,250,000 BOULDER
477524 19-Mar-07 2,300,000 DENVER
488757 22-Mar-07 2,239,213 DENVER
486096 28-Mar-07 2,997,000 DENVER
442020 30-Mar-07 3,725,000 LITTLETON
346057 30-Mar-07 2,187,500 DENVER
424447 30-Mar-07 2,300,000 CHERRY HILLS VILLAGE
AVE
2,981,027
2nd Qtr 2007 56

MLS # Sold Date Sold Price City
480588 5-Apr-07 2,650,000 DENVER
346017 5-Apr-07 3,249,719 GREENWOOD VILLAGE
292084 9-Apr-07 2,865,000 GREENWOOD VILLAGE
418680 10-Apr-07 4,670,000 DENVER
474267 10-Apr-07 2,625,000 CHERRY HILLS VILLAGE
472103 11-Apr-07 2,280,000 DENVER
371094 11-Apr-07 3,069,002 DENVER
459346 16-Apr-07 2,025,000 DENVER
470690 16-Apr-07 2,300,000 GREENWOOD VILLAGE
452413 19-Apr-07 2,200,000 CASTLE ROCK
443440 20-Apr-07 2,100,000 CHERRY HILLS VILLAGE
431090 23-Apr-07 3,800,000 BOULDER
476331 27-Apr-07 2,000,000 DENVER
470922 1-May-07 2,600,000 DENVER
443421 1-May-07 2,100,000 CHERRY HILLS VILLAGE
272776 4-May-07 2,300,000 DENVER
399863 9-May-07 2,437,500 CASTLE ROCK
431308 10-May-07 2,200,000 LITTLETON
384454 10-May-07 4,500,000 CHERRY HILLS VILLAGE
418845 11-May-07 2,200,000 DENVER
479540 14-May-07 2,925,000 LITTLETON
477901 15-May-07 2,500,000 EVERGREEN
440784 17-May-07 2,900,000 BOULDER
422751 17-May-07 2,200,000 CASTLE ROCK
484211 18-May-07 2,350,000 BOULDER
400361 18-May-07 2,250,000 CASTLE ROCK
423629 18-May-07 4,400,000 CHERRY HILLS VILLAGE
487453 21-May-07 2,600,000 CHERRY HILLS VILLAGE
456581 25-May-07 2,180,250 DENVER
390094 25-May-07 5,636,513 CHERRY HILLS VILLAGE
499767 29-May-07 3,050,000 CHERRY HILLS VILLAGE
440776 30-May-07 2,515,000 BOULDER
469334 30-May-07 2,150,000 DENVER
481566 30-May-07 2,850,000 LITTLETON
468987 31-May-07 4,606,432 NIWOT
462082 31-May-07 4,300,000 DENVER
511706 31-May-07 2,050,000 CHERRY HILLS VILLAGE
443414 1-Jun-07 2,000,000 CHERRY HILLS VILLAGE
362740 4-Jun-07 2,900,000 CASTLE ROCK
372150 5-Jun-07 2,675,000 CASTLE ROCK
329309 5-Jun-07 2,900,000 LOVELAND
477456 6-Jun-07 3,000,000 CHERRY HILLS VILLAGE
483696 7-Jun-07 2,439,336 DENVER
236831 11-Jun-07 3,250,000 CASTLE ROCK
477296 11-Jun-07 3,500,000 DENVER
328916 14-Jun-07 2,635,000 LOVELAND
441951 15-Jun-07 3,975,000 CHERRY HILLS VILLAGE
469777 20-Jun-07 2,825,000 BOULDER
462152 20-Jun-07 2,700,000 EVERGREEN
346099 21-Jun-07 2,395,000 CASTLE ROCK
462273 27-Jun-07 2,255,000 GREENWOOD VILLAGE
492024 27-Jun-07 2,300,000 CHERRY HILLS VILLAGE
476548 28-Jun-07 3,250,000 CHERRY HILLS VILLAGE
439329 29-Jun-07 2,400,001 BOULDER
497577 29-Jun-07 2,100,000 DENVER
465273 29-Jun-07 3,067,434 DENVER
AVE

2,825,021
3rd Qtr 2007 37

MLS # Sold Date Sold Price City
505008 3-Jul-07 2,150,000 DENVER
477135 12-Jul-07 2,395,000 PARKER
479762 13-Jul-07 2,137,120 DENVER
502572 16-Jul-07 2,700,000 DENVER
412001 18-Jul-07 2,301,200 BOULDER
512790 18-Jul-07 2,500,000 DENVER
515513 30-Jul-07 2,150,000 CHERRY HILLS VILLAGE
514375 31-Jul-07 2,050,000 CASTLE ROCK
552438 31-Jul-07 2,298,000 DENVER
501595 31-Jul-07 2,030,000 GREENWOOD VILLAGE
458049 31-Jul-07 2,450,000 GREENWOOD VILLAGE
528992 31-Jul-07 2,925,000 GREENWOOD VILLAGE
522901 31-Jul-07 3,310,085 CHERRY HILLS VILLAGE
507603 3-Aug-07 3,475,000 CHERRY HILLS VILLAGE
365126 9-Aug-07 4,900,000 CHERRY HILLS VILLAGE
529221 15-Aug-07 3,200,000 DENVER
514439 15-Aug-07 3,275,000 CHERRY HILLS VILLAGE
516397 20-Aug-07 4,900,000 NIWOT
526383 20-Aug-07 2,000,000 DENVER
486532 20-Aug-07 4,250,000 DENVER
398688 24-Aug-07 2,450,000 BOULDER
518911 24-Aug-07 2,400,000 GREENWOOD VILLAGE
433347 27-Aug-07 2,600,000 DENVER
508299 27-Aug-07 5,000,000 GREENWOOD VILLAGE
371219 28-Aug-07 4,370,000 CHERRY HILLS VILLAGE
533971 30-Aug-07 2,000,000 LONE TREE
457339 31-Aug-07 3,446,000 GREENWOOD VILLAGE
509947 6-Sep-07 3,000,000 GREENWOOD VILLAGE
465160 7-Sep-07 2,600,729 GREENWOOD VILLAGE
530827 7-Sep-07 3,238,500 CHERRY HILLS VILLAGE
544700 11-Sep-07 2,359,000 NIWOT
533213 19-Sep-07 2,750,000 CASTLE ROCK
506290 20-Sep-07 3,800,000 CHERRY HILLS VILLAGE
542788 25-Sep-07 2,300,000 ENGLEWOOD
527137 27-Sep-07 2,800,000 DENVER
536828 28-Sep-07 2,225,000 DENVER
529543 28-Sep-07 2,617,000 DENVER
AVE
2,901,423
4th Qtr 2007 38

MLS # Sold Date Sold Price City
353939 1-Oct-07 3,000,000 ELBERT
331194 4-Oct-07 2,400,000 BOULDER
546078 9-Oct-07 2,735,000 CASTLE ROCK
507197 9-Oct-07 2,050,000 DENVER
507470 15-Oct-07 4,350,000 DENVER
532237 22-Oct-07 2,555,000 CHERRY HILLS VILLAGE
461954 25-Oct-07 2,965,000 LONGMONT
568268 25-Oct-07 2,150,000 CHERRY HILLS VILLAGE
539348 26-Oct-07 2,800,000 BOULDER
537595 29-Oct-07 2,200,000 DENVER
523443 30-Oct-07 2,075,000 EVERGREEN
575092 1-Nov-07 3,900,000 DENVER
456324 2-Nov-07 3,067,253 BROOMFIELD
569934 2-Nov-07 2,299,000 CASTLE ROCK
578539 2-Nov-07 2,448,000 DENVER
565068 2-Nov-07 2,872,500 CHERRY HILLS VILLAGE
545108 6-Nov-07 2,454,000 PARKER
527245 6-Nov-07 3,750,000 CHERRY HILLS VILLAGE
580487 9-Nov-07 3,200,000 DENVER
564991 14-Nov-07 2,350,000 DENVER
558909 15-Nov-07 3,375,000 CASTLE ROCK
308194 19-Nov-07 2,029,260 CASTLE ROCK
584807 20-Nov-07 3,625,000 DENVER
475134 20-Nov-07 2,450,000 ENGLEWOOD
564862 27-Nov-07 2,050,000 GREENWOOD VILLAGE
502652 30-Nov-07 3,800,000 EVERGREEN
570753 3-Dec-07 3,100,000 CHERRY HILLS VILLAGE
559347 3-Dec-07 3,570,000 CHERRY HILLS VILLAGE
333253 12-Dec-07 2,035,000 DENVER
635763 15-Dec-07 2,200,000 PARKER
507639 18-Dec-07 2,210,000 LITTLETON
481794 18-Dec-07 2,249,673 DENVER
497558 18-Dec-07 3,611,289 CHERRY HILLS VILLAGE
514237 19-Dec-07 2,185,000 PARKER
560655 21-Dec-07 2,300,000 DENVER
557479 27-Dec-07 4,475,000 CHERRY HILLS VILLAGE
542054 28-Dec-07 3,525,000 DENVER
591933 28-Dec-07 2,356,000 CHERRY HILLS VILLAGE
AVE
2,809,657
1st Qtr 2008 21

MLS # Sold Date Sold Price City
531385 4-Jan-08 2,400,000 DENVER
580631 7-Jan-08 2,350,000 DENVER
561495 7-Jan-08 2,020,000 CHERRY HILLS VILLAGE
537914 11-Jan-08 3,875,000 CHERRY HILLS VILLAGE
566289 17-Jan-08 2,995,000 DENVER
286851 1-Feb-08 2,850,000 PARKER
605085 13-Feb-08 2,450,000 DENVER
576401 13-Feb-08 2,545,000 DENVER
599607 14-Feb-08 2,100,000 PARKER
586049 14-Feb-08 2,502,500 DENVER
566794 22-Feb-08 2,500,000 FRANKTOWN
609414 26-Feb-08 3,000,000 DENVER
604489 28-Feb-08 2,400,000 GREENWOOD VILLAGE
606355 29-Feb-08 2,225,000 DENVER
603632 11-Mar-08 2,000,000 EVERGREEN
607259 14-Mar-08 2,290,000 GREENWOOD VILLAGE
606046 19-Mar-08 2,350,000 CHERRY HILLS VILLAGE
572916 20-Mar-08 2,300,000 CHERRY HILLS VILLAGE
616149 24-Mar-08 2,145,000 DENVER
555639 27-Mar-08 2,000,000 WESTCLIFFE
625300 31-Mar-08 2,300,000 CASTLE ROCK
559394 31-Mar-08 2,100,000 LAKEWOOD
AVE
2,440,795

 

Metro Denver Multi Million Dollar Under Contract 2008

 

MLS # Contract Date City Price
532386 1-Apr-08 CASTLE ROCK 2,500,000
618525 3-Mar-08 CASTLE ROCK 2,695,000
477352 27-Jan-08 CASTLE ROCK 3,500,000
629034 18-Mar-08 PARKER 2,200,000
624207 17-Mar-08 LONE TREE 2,850,000
629100 6-Mar-08 DENVER 2,000,000
629730 2-Apr-08 DENVER 2,195,000
625678 26-Mar-08 DENVER 2,499,999
562138 4-Feb-08 DENVER 2,995,000
615547 25-Feb-08 DENVER 2,995,000
617984 31-Jan-08 LOVELAND 3,600,000
612131 2-Apr-08 CHERRY HILLS VILLAGE 2,995,000
626274 27-Mar-08 GREENWOOD VILLAGE 3,545,000
633321 23-Mar-08 CHERRY HILLS VILLAGE 3,885,000
623802 9-Mar-08 CHERRY HILLS VILLAGE 3,950,000
580762 27-Feb-08 TABERNASH 2,890,000
478788 21-Feb-08 DURANGO 2,300,000
17 total


AVE

2,917,353

Metro Denver Multi Million Dollar Condo Sales 2007 and 2008

1st Qtr 2007 1

MLS# Sold Date Sold Price City
195001 21-Mar-07 2,100,000 DENVER
AVE 1-Jan-00 2,100,000
2nd Qtr 2007 1

MLS# Sold Date Sold Price City
473384 10-Apr-07 2,100,000 KEYSTONE
AVE 1-Jan-00 2,100,000
3rd Qtr 2007 3

MLS# Sold Date Sold Price City
527125 20-Jul-07 2,350,000 DENVER
503880 27-Jul-07 2,075,000 DENVER
543474 21-Aug-07 2,400,000 DENVER
AVE
2,275,000
4th Qtr 2007 2

MLS# Sold Date Sold Price City
571585 22-Oct-07 2,500,000 DENVER
585573 7-Dec-07 2,695,000 DENVER
AVE
2,597,500
1st Qtr 2008 1

MLS# Sold Date Sold Price City
567029 28-Mar-08 2,100,000 DENVER
2nd Qtr 2008 3

MLS# Sold Date Sold Price City
637850 1-Apr-08 3,944,449 DENVER
638375 2-Apr-08 2,312,516 DENVER
293115 4-Apr-08 2,175,708 DENVER
AVE
2,810,891
 
Posted in Denver Market Conditions.
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Great Post from Jimmy Kimmel "taxes are due next week. We all hate paying taxes, but without our tax money, many politicians would not be able to afford prostitutes."

I think that says it all.

 
Posted in Denver Market Conditions.
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You've seen the ads, JC Penney has big changes in the works; a total redesign that began 2.1.12.  And the person behind it is Ron Johnson who used to work for Steve Jobs and he's bringing the Apple brand ideas to help revamp JC Penney into a destination department store. So what can JCP teach the small business owner?  Johnson's presentation revolves around the 6 P's- Product, Place, Presentation, Price, Promotion and Personality.   We offer the M.O.S. (Moral of the Story) after each item to help you use these strategies in your business plan this year. 1.      Product:  The brands at the new JCP will be confined to smaller spaces, giving the feel of specialty shops within the department store.  What's the M.O.S.? Streamline your services for the customer. Are they looking for help with foreclosures or REO's?  Create an easy place on your website for customers to get more information.  Produce a community video explaining all the advantages of different areas in the metro region, so clients can narrow down their search. 2.      Place:  Johnson wants JCP customers to experience what Apple customers experience when they go to the Apple store. Apple has the "genius bar" where customers can go to have problem fixed.   M.O..S?  Make it easy for the customer to come to you with any questions they have related to real estate, become their go-to expert.  This is easy to do on your website, add easily accessible information and videos on a variety of subjects for clients to access. Make sure you include a quick way to contact you for further information! 3.      Presentation: If you want to compete, you have to look as good or better than the competition.  All marketing must be professional, or it's not worth the money you spend on it. Simplicity is key. "In a world where the product we want is just a key-word search away, we've lost our tolerance for complexity." Johnson said. M.O.S.?  Look at all your advertising, is it consistent? Does it give the impression you are looking for?  See what your competition is offering and do it better. Analyze what has worked and what hasn't. 4.      Price: Pricing strategy for JCP will be three-tiered.  Instead of clearance sales, they will offer regular prices, month-long sales and "best price" discounts. Experience is vital.  JC Penney is 110 years old and they are not trying to shed that foundation.  Johnson's presentation of how JC Penney is transforming itself began with a voice over by Ellen Degeneres, who recited the company's new anthem. They're fine with "growing old" -- the company turns 110 this year -- but are not OK with "growing stale." M.O.S.?  Especially in real estate, you can't discount your services. Are you worth your commission? Focus on the services you provide and do them well. 5.      Promotion: In 2011, JC Penney offered 590 promotions, each promotion cost around $2million and only brought a customer in an average of four times a year costing $1 billion in promotion dollars, which 99% of their customers ignored.  Johnson is cutting the promotions down to 12 for 2012 and spending $80 million a month on each.  M.O.S.?  Make your promotions count by doing them well.  6.      Personality:  JC Penney has redesigned their logo.  Brands such as Target, Nike, General Electric and Shell can be identified solely from their company's branded symbol. M.O.S.?  Be consistent with your image.  All of your promotional materials should have your "look".  Who is YOUR competition?  The most important part of JCP's strategy was to identify their competition.  Other department stores like Kohl's and Macy's, they found out, were not their main competition.  Smaller specialty shops and other retailers have taken the major share of business away from the large department store. Start Slowly. The JC Penney website will get a major overhaul as part of the change.  But the changes won't come overnight.  The new pricing strategy will begin this month and by fall, JC Penney will start introducing shops and by 2015, the company plans to have completed all store layouts.  M.O.S.? You can't do everything at once.  Start slowly but have a plan in mind for implementing the changes you feel will keep your business growing. Johnson believes that these strategies will restore JC Penney's brand integrity which has taken a big hit in the last decade. So what lesson can we take from JC Penneys major overhaul?  Identify the competition and rework your business model to include the services your customer wants and remember to demonstrate your value in everything you do. Everyone will be watching JC Penneys in 2012 to see how this works. See the full article at Business Insider.com


If not, you should be.  In the past six months, visits to Pinterest grew by 4,000%, receiving an amazing 11 million hits in just one week, according to an article by Nancy Messieh on TheNextWeb.com. Pinterest is a new social networking site that is "invite only".  Pinterest uses online "pinboards" to organize and share your interests with other members.  Pinterest connects people all over the world based on shared tastes and interests. Self-promotion is a No-No, however.  On the Pinterest etiquette page, they state "Pinterest is designed to curate and share things you love.  If there is a photo or project you're proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion."   So how does it work for businesses?  Pinterest is all about the users; focus on them and their interests within the context of your business. "Before taking a look at how you can put Pinterest to work for you," writes Messieh, "it's worth looking at why you shouldn't be ignoring Pinterest."  In some cases, Pinterest outperformed Facebook to drive traffic to websites. "Pinterests users are highly engaged and can easily contribute to your social media campaign going viral." says Messieh, "users can also post to their Facebook pages." A wide variety of businesses have already set up Pinterest pages. How can you make Pinterest work for your small business?  Messieh offers these tips to get the most out of Pinterest for your business: Get personal: Create a board featuring your office and the people who work there. Inspire your customers: This is what Pinterest is all about. Share ideas of your area; what to do, places to visit, local entertainment, etc. Offer exclusive information: This is a great way to showcase your expertise in specific areas. Offer Pinterest users exclusive offers only for them. What is your niche? Raise Awareness: Is your company involved in community service projects? Help raise awareness for the projects and your connections. Get the customer involved: Ask clients to post pictures about their community, favorite hang-outs, etc. "Pinterest provides an amazing array of ways where you can truly listen to the customer, and show them that you're listening by sharing their images on your account." writes Messieh. Invite Customers to your events: Planning a community event? Post your invitation to users and then post pictures of the event afterwards. Adding Pinterest to your Social Media toolbelt could be just the boost your business needs in 2012. Read the full article at The Next Web.com  


Almost one third of home sale transactions in the U.S. last year have been all-cash, according to an article in the Wall Street Journal.  Which might explain why mortgage applications have been down, as all-cash transactions completely bypass the mortgage process. The Journal reports that more and more homebuyers are selling other investments to pay cash for real estate. "Lending is very tight, so we are seeing people who can't qualify for loans but are invested in the market, cash out (and buy a home)." says Mitra Kalita of WSJ. "You are starting to see people who may have been on the sidelines, now taking the plunge." For the real estate market to rebound, however, we need to see lending requirements loosen so that first time home buyers can bring vitality to the economy.  Most of the cash buyers are baby boomers looking for a retirement home and taking advantage of markets that have been hardest hit. Read the full article at WSJ. photo credit: wallyg


Generation Y, also referred to as the as the Millennials, use communications, media and digital technologies in their everyday life.  They connect with their world online, through social media and they are very aware of what their "friends" are doing.  Marketing to this group obviously means connecting with them through social media outlets such as Facebook, Twitter, etc. "They are the first generation in human history who regard behaviors like tweeting and texting, along with websites like Facebook, YouTube, Google and Wikipedia, not as astonishing innovations of the digital era, but as everyday parts of their social lives and their search for understanding." said the Pew Research Center. In an article on The Next Web.com, Ekatarina Walters gives us the statistics of Gen-Y's brand awareness and how they connect to their world through social media: Facebook: 40% visit Facebook more than 10 times a day and 76% spend over an hour a day on it. 43% have liked more than 20 brands on Facebook. 71% reported liking a brand just for the free offer. Twitter:  58% use Twitter "all the time". Foursquare:  66% would look up a business after learning that their friend checked in there. Buyers seem to be getting younger and younger!  In 2011, the average age of a first time home buyer was 30, according to the National Association of REALTORS®. The oldest members of the Millennial generation are reaching 32 now.  Make sure that your marketing includes social media to keep in touch with younger potential clients who will soon be looking to invest in the real estate market. Read the full article at TheNextWeb.com View the Highlights of the NAR Report. photo credit: AlvaroArenas


It's all about lead generation in the real estate industry. "Getting someone to agree to a coffee meeting is only the first step in obtaining leads." writes John Heckers in a great article for Colorado Biz Magazine. Cultivating networking partners is an important aspect of business growth.  A networking partner is an acquaintance in the business world through which you can generate leads that you might not otherwise get. This partnership is a two-way street, so make sure you get to know the person before doing business with them.  A coffee meeting is a great way to build trust and begin a long-term networking relationship. Heckers offers "Nine ways to make the most of your coffee meeting, otherwise all you get is Starbucks and a lighter wallet." 1.)    It's not all about you.  Ask what you can do to help them in their goals.  This is a quicker way to get the information (and potential leads) you want. 2.)    "Don't go for the jugular" counsels Heckers.  You have to establish trust and a relationship before someone opens their rolodex to you. 3.)    Give your 30-second elevator speech, not "War and Peace". Make it conversational, hit only the details you need and keep it under two minutes. 4.)    Ask "Who do you know to whom I should be speaking?"  DON'T ask if they know someone because unless they live in a cave, of course they know people. 5.)    Counteract a negative response of "Gee, I don't know anyone" with suggestions of types of acquaintances they might know including neighbors, coworkers, people they've met while networking, vendors, etc. 6.)    Closing:  At the end, thank them for their time and exchange cards.  "Ask your networking partner to keep you informed of their progress, and ask if they'd like to be kept informed of yours.  If the networking partner has been helpful, suggest that you two meet again in a couple of weeks." suggests Heckers. 7.)    Leave Communication Open:  At the close, tell them you'd be happy to give them a call if you come up with more information and then ask them to do the same.  And then make sure you follow through! 8.)    "Don't be too nice though," says Heckers. If you refer contacts to the networking partner, follow up on those people you sent to see how things were handled. 9.)    Don't Waste Valuable Time:  "If it has been two meetings and you still are not getting any reciprocity from a new networking partner, broom 'em. Don't waste your time continuing to meet with someone who is stingy or unhelpful. It may sound harsh, but your time is valuable." writes Heckers. Your coffee meeting can be a valuable tool or a complete waste of time, says Heckers.  It's important to know the difference and make your time count. Read more at ColoBiz.com photo credit: Jonathan Rubio




TRAINING- Metro Brokers SMART Office training and Meeting Calendar  Training Locations   SMART Office Network - Inverness 385 Inverness Parkway, # 140, Englewood, CO 80112 Metro Brokers Corporate 4 Inverness Ct E., # 200, Englewood, CO 80112 Armbrust Real Estate Institute 7100 E. Belleview Ave, # 311, Greenwood Village, CO 80111 IAI - Financial Services 6825 S Galeena St,# 301, Centennial, CO 80112 Colorado Center 2000 S Colorado Blvd, # 200, Denver, CO 80222            


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Thinking About Selling Your Home? No one offers you a proven track record backed up by contract guarantees.  We have been  selling real estate throughout Metro Denver for 27 years. We listen carefully to understand your goals and guide you through the entire process of selling your property from listing to sale.Our Seller's Advantage Marketing Plan assures your property maximum exposure with full-color property brochures, consistent and effective advertising and direct mailings, property tours and Open Houses, and one of the most widely-visited real estate web sites on the Internet. Don't forget we offer our exclusive "Listing Cancellation Clause".  We are confident enough to give you the right to "FIRE US" if your expectations are not met.  Others talk about accountability and their "Greatness"..we just get the job done. Try our other exclusive seller programs: Sold in 39 days or its FREE! No Surprises Pre-Certified Home Program Easy Exit Listing Seller Reports to prepare you to sell your home Request your free, no-obligation Market Analysis Report now. We will provide you with a detailed report that you can use to evaluate your sale opportunities and real estate goals.  Let's get started today! Click here for more information.


Homes for Sale All Along the Front Range Search homes for sale All Along the Front Range Need help finding your dream home? We offer several services to help you find your dream home. Each of the following services are designed to meet your home buying needs. Neighborhood Searches - If your looking for a home in a specific area, check out our most popular property searches. We've already done the searching for you. Click on the area you are interested in, you'll have an opportunity to narrow the search if needed, then you'll instantly see homes that match your search in a specific city or neighborhood. Search All Properties - You can search all properties all along the Front Range. We can offer homes from the northern parts of Longmont-Ft. Collins, through Metroploitain Denver and down to Colorado Springs. Enter the criteria you'd like in a home and instantly view homes that meet your needs. Please note the buttons on the search bar that will give you the three different area MLS property location choices.  Please make the proper choice for your property search. Home Tracker - e-Home Alerts - Don't want to create a new search everyday? Enter your criteria once and we will email you all the listings that match your wishes. We'll continue to email you everyday any new listings that come on the market, within your search criteria, until you find what you are looking for. You will have access to the property details, photos and virtual tours, from your email inbox without having to hassle with entering a  new search. e-Home Alerts will also provide you with 100% of the homes available.  Remember all Internet sites like REALTOR.com or most all broker's site will only provide you with 92% to 98% of the market. or, Let us Serve You - simply click here and complete the form and we will search all of our sources and provide you with a convenient report of all the properties that you may be interested in complete with photographs of the properties and detailed neighborhood information. Buyer Reports - If you are a first-time buyer or if you are unfamiliar with the buying process, click here and view our helpful buyer reports. These reports are packed with information, tip and tricks for buying a home. For more information please click here to contact us  


Mark Eibner
Mark Eibner
Realty Oasis
385 Inverness Parkway #140
Englewood, CO 80112
License No: E01060825
Office: 303-800-1000
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Alternate No: 1-800-598-2083
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SMART Office Network TV is broadcast LIVE every Friday at 11:00 AM. Mark Eibner, Realty Oasis Metro Brokers. Selling and Listing Real Estate in Denver, Colorado.